The Upward Trend to Digital Advertising, and the Ineffectiveness of Traditional Marketing
Atlanta Digital Advertising – Target Marketing
For many years now, companies have begun changing their target marketing strategies to gear towards digital marketing over traditional (Newspaper, Radio, TV, etc.). The reason behind this shift is the effectiveness to show ads to a more authentic targeted online market, resulting in a quicker return on investment (ROI).
By utilizing digital target marketing you can deliver your message to the correct audience demographic sooner and more often always bodes well for business in the end.
We know who to target and show display ads to due to “Big Data”, or extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions on the internet.
Atlanta Digital Advertising – Branding
A well-maintained and SEO optimized website for your Atlanta business with quality content targeting the needs and adding value to your target audience can provide significant value and lead generation opportunities for your brand.
More Efficient Cost
At the end of the day, the biggest concern for a business is “What are my expenses compared to revenue?” Digital advertising is by far cheaper than traditional advertising.
- The average cost of a billboard ad for a month is anywhere from $3,000 to over $20,000 depending on location.
- The average cost to reach 1,000 people on a billboard is about $5 per 1,000.
- Radio is about $10/1,000 views,
- Newspaper is about $16/1,000 views,
- TV is about $30/1,000 views,
- lastly, Direct Mail is about $56/1,000 views.
The cost to serve an ad to 1,000 people through Digital advertising is roughly $2/1,000 views, by far the most efficient method.
