Atlanta Digital Marketing Services
Display Ads / Digital Advertising
A display ad, also known as a banner ad, is a form of online paid advertising we provide for our Atlanta clients that is typically a designed image or a photo and copy. Online viewers can then click on the image with the promotion to then be taken to the corresponding landing page.
Display ads function differently than text ads because they aren’t found in search results. They can be spotted on websites and can feature interactive displays or some type of animation to engage the user.
Retargeting can also be used as an Atlanta digital advertising strategy. For example, on e-commerce or shopping site a user may place something in his or her cart and then leave the site without purchasing. Ads can then be used to advertise exactly what that user placed in his or her cart to get them to complete the purchase that they left before.
What is the role of a display ad in marketing?
Display ads can be a main component in a marketer’s paid advertising campaigns. Developing click-worthy images help directs a viewer to a landing page with relevant content about the brand or company.
These ads not only can increase brand awareness for our Atlanta digital marketing clients, but they can engage or re-engage visitors to your marketing in order to help filter the visitor into your funnel to become a lead.
Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
What Is the Marketing Definition for SEO?
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. All major search engines such as Google, Bing, and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
Our monthly Atlanta SEO services guarantee cover all areas of search engine growth.
1. Capture a minimum of 5 new keyword rankings from relevant search phrases that have generated search-based clicks to your website.
2. While individual keyword rankings may increase or decrease, there will be a minimum net ranking gain of 25 positions for all active rankings.
What Is the Marketing Definition for SEM?
SEM is short for search engine marketing. SEM is a type of Internet marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines. Our Atlanta SEM service involves things such as search engine optimization (SEO), keyword research, competitive analysis, paid listings and other search engine services that will increase search traffic to your site.
SEM is a broader term than SEO. Where SEO aims to provide better organic search results, SEM helps you successfully target users of search engines via advertising (paid) links in search results in addition to organic search to send targeted traffic to your website. SEO and SEM are not competing Atlanta digital marketing services. SEO is considered a subset of SEM services. Today, if you want to conduct business on the Internet you need to be visible in both organic and advertised links, which means you might need both SEO and SEM from our Atlanta digital marketing company.